Non-profit organizations are totally different animals when compared to for-profits. Each requires a unique approach to marketing and making a tactful "ask" of their viewers – just what every website should be designed to do. Working with Pass the Word Ministry (PTWM) was a challenge, as it presented a conglomerate of volunteers, contact lists, privacy forms, financial support, and people who, frankly, didn't want their photo taken.
Still, getting to work with PTWM was a joy, and their website went from being a static Wordpress page that hadn't been updated in three years to a lively page with clear calls to action, engaging slideshows, and information that supports their important work.
We came up with a color scheme, a general idea of how we wanted to website to look and function, then went to work. The end result is simple, straightforward, and, with all the background features listed below, is effective in collecting volunteer information and financial support.